Basics of patent landscaping

It has become important than ever today to capture full advantages of innovation by adopting patent landscaping. It is an effective innovation planning and management which is used to identify risks and opportunities. In easy words, a patent landscape is a competitive view of a technology area as seen through the lens of patent ownership or scope. Businesses can take help of this business strategy to design responsive techniques early in the innovation cycle.

There are many features of patent drafting. It streamlines technology in a particular area and maps patent assets to the organization so that clients can identify areas of interests. It also provides some accurate basis for the clients to choose a business course of action and correlate patent data with non-patent data to provide context.

Why businesses choose patent landscaping?

According to experts who operate in the field of patent landscape and patent drafting/preparation, patent landscapes are performed for any business operation. But the most common scenario is in the context of supporting a new development and release of a new product. It is highly recommended to perform a review before a product is developed or after the fact. It provides an initial analysis that helps to identify the competitors in the product field and identify areas in which the client may not be able to differentiate its product. Another use of patent landscaping and analysis is during product development, where the basic goal is likely to create and implement a successful defensive patent strategy. During product development stage, the review can help you identify and resolve threats. It is also used to identify potential prior art to be cited during prosecution. It is clear no patent landscape can completely eliminate risk from patent suits. However, it allows a business to identify and neutralize risks practically.

Apart from the advantages, there are also many reasons for performing a patent landscape. One good cause is known as notice risk, although recent case law as substantially reduced this risk. The second reason is the way a patent landscape is performed may not provide the expected or needed advantage. The second reason is stronger. Many patent landscapes are expensive. Some may cost you tens of thousands of dollars. And definitely, there should be some rate of return. Just as with any service provider, you should evaluate the services of the patent landscape providers and their products closely before choosing any one of them for your business needs.

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