You must have heard a number of IP professionals using the term “patent landscape” on a regular basis. Now, what does this term signify and why is it increasingly becoming popular?
Patent Landscape
Patent landscape is a survey of patents in a given technological field. This helps businesses to have a deeper understanding about their competitors, strategies and future products and business goals. This study also helps to identify some of the future threats to their business and accordingly devise strategies to accomplish their business objectives. Patent landscape analysis plays a vital role in helping businesses understand the trends and opportunities.
Patent Landscape has a defined objective which normally includes some commercial, public policy or marketing objective. The objective is used to define a relevant technology and the definition of the technology is used to create a patent search aimed at finding patents relevant to the technology.
Patent validity searches are most popular with a technologies-based organization. The patent landscape analysis reports give accurate information on the patent portfolios of top companies in this technology. This will also help you in having an insight into patent portfolio activities of your competitors. These will help you make the informed decision regarding business strategy, R&D investments, mergers, acquisitions and product development.
In order to ensure that your job of getting a patent landscape done is carried out in a professional way, you need to hire an expert. An expert having extensive experience in this field will help you in understanding freedom to operate issues, determine your competitor’s strength and weaknesses and study the current market. A professional patent search and analysis company will have the technical, business and legal expertises to not only help you but also to interpret the results in a simple language so that you can understand it easily. These experienced professionals use effective patent research/analytics tools to perform the evaluation of patents. This will also help you in understanding the key attributes related to the business field.
The output of patent landscape analysis is a comprehensive written report which outlines the outcomes of the analysis and suggests how a business can place itself within the desired sector.
Why are these so useful?
These can provide a very unique and valuable perspective on technology and its commercial interest. These help the applicants to protect their innovations. Government permits patents for different innovations and inventions in order to:
- Encourage investment in research and innovation
- Encourage publication of new ideas
Lastly, these can provide a technology and commercial overview which is generally unavailable from other sources.
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